JaguarShoes Adidas Cameo
JaguarShoes cameos with David Beckham, Victoria Pendleton and Wretch 32 in the biggest UK advertising campaign yet from Adidas for Olympic 2012.
The campaign, which has been championed by comedian Keith Lemon, aims to inspire young people to embrace creativity in all forms, asking the youth to Take The Stage.
“Young girl started out dressing up the Mannequin, Now she got her clothes in the shop, she fashionin’”
The ‘Take the Stage’ project launched with a 60 second long TV & Cinema advertisement that focuses on showcasing young talent against a backdrop of East London.
JaguarShoes is a brand synonymous with Creative East London and we are long time promoters of grass roots talent in art, film, music and fashion, so the projects philosophy is one that we are very much behind and obviously we are thrilled to be featured as a landmark in the campaign.
The advert features an original recording by Wretch 32, which begins by referencing burgeoning talent in football;
That Young boy practicing kick-ups in the park, he may be the next David Beckham – who can be seen kicking back like sunday morning with a paper at renowned East End pie and mash purveyors F.Cooke.
However, the campaign is not just about sports or East London.
According to Adidas marketing director Nick Craggs: “Our new ‘take the stage’ campaign is designed to showcase London but also the talent that exists within Great Britain.”
Watch the ad HERE
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